I'd say it's true. It applies for not so bright women though.
In a patriarch society, female value is set according to her looks, which in the male brain, indicates fertility. Male primary purpose is to breed, therefore will look for the best traits in order to accomplish it. In a male dominant social structure, female's chore is to only be a housewife and give birth. In the meantime the man is the provider and protector. In a society like that, males should be strong, dominant and protective. When women should be caring, nurturing and cute.
If a woman wanted to survive, she ought to fulfill this chores. Because she couldn't maintain herself otherwise nor guarantee the wellbeing of the offspring. Humans are hierarchizied and there are a finite number of people, with a finite number of possibilities to breed. Males belonging to a certain hierarchy, will belong all their life there (rarely will move upwards, only in case he has enough traits to fit). In this type of society, the woman has it more easy to climb the social ladder, the only thing needed is to get a man from an upper class. It means she has to compete with the rest of females for male attention, if she wants to get the most suitable male in the group.
I always found funny how this adaptation made the females of our species to play the roll that usually play the males of others (like peacocks and other bird species), in which she has to fulfill certain beauty standards and decorate herself (make up, fashion, jewelry) to compete. Those who are unable to, won't breed or will have to breed with the less powered males, which won't guarantee them stability.
Of course, this worked for centuries…. until the means of production changed during the industrial revolution of the 1800's. After this, societal needs also changed and then feminism appeared many years later. IMO it was just natural feminism happened.
Feminism as a cultural movement gave women the opportunity to have a place on the workplace and obtaining money for sustaining herself. Of course that needs working your ass off or having a certain degree of intelligence for that matter (if you don't have the physical capability to work your ass off). By having money of their own, they became a part of the production chain, and a useful member to society. This wasn't easy to achieve, because of socPost too long. Click here to view the full text.